One of the world’s banking giants, Morgan Stanley, has stirred the cryptocurrency investment world with the launch of its newest product. Morgan Stanley finally launched a new Bitcoin RTF trading under the ticker MSBT.
Based on the data from CoinDesk, this Bitcoin ETF was launched on Tuesday, April 8, 2026, with a good performance. More than 1.6 million shares were recorded with a total inflow of $34 million in just one day.
MSBT has become the cheapest ETF product compared to other competitors because Morgan Stanley charges a 0.14% expense ratio. This is the main advantage offered by MSBT, making it the cheapest Bitcoin ETF product. This strategy is used to attract investors by providing significant gains with the lowest possible administrative costs.
As a financial service company, Morgan Stanley certainly has many financial advisors who manage the wealth of the wealthy people. This is also an advantage for the company, since the investors may feel more convinced in purchasing MSBT because they can utilize the service of Morgan Stanley’s financial advisors. Besides the price factors, the financial advisor serves as a secret weapon for Morgan Stanley as it provides a sense of security for investors who may still have skeptical sentiments towards crypto investment. This is also one of the things that become the differentiator from the other company.
Although they have successfully received huge inflows from MSBT in their first day, Morgan Stanley still has a lot of things to do in developing their Bitcoin sales. It is because they have to face competitors who have dominated the market earlier, BlackRock (IBIT). For comparisons, IBIT has successfully received more than $53 billion. IBIT itself has been launched since January 2024. Furthermore, MSBT must be able to prove that this initial momentum can keep pace with the dominance of larger players.
