The number of viewers of cryptocurrency content on YouTube has fallen to its lowest point since January 2021.
This is not just a social media trend caused by algorithm changes. This drastic drop in viewership occurred after a decline in crypto conditions over the past three months.
This trend was pointed out by Benjamin Cowen, founder of ITC Crypto. In an X post on 12/01/2026, he showed the 30-day moving average of viewers of various crypto YouTube channels.
Cowen also mentioned that this decline is not only happening on YouTube, but also on X and other social media channels. In addition, the decrease in viewership is not driven by algorithm changes, but rather by a slump in market interest.
Crypto commentator Tom Crown also noted that crypto interest has declined across all platforms since October 2025.
October 2025 marked a significant point in the crypto market. After reaching a new all-time high, Bitcoin plummeted sharply in the same month. Since then, Bitcoin and various other altcoins have continued experiencing price fluctuations.
Crown added that crypto social engagement has been sluggish since 2021. Meanwhile, other market observers describe this condition as market behavior during a bear market.
Bitcoin investor Polaris XBT calls this condition “social interest equivalent to a bear market.”
The lack of enthusiasm for crypto supports the theory that current price actions are driven by institutional investors rather than individuals.
What do crypto content creators think? Cloud9 Markets speculates that repeated cases of scams and pump-and-dump schemes in speculative altcoins are driving retail traders away. Viewers have also become wary of narratives about crypto.
Meanwhile, Marc Shawn Brown, head of social media at Cointelegraph, believes that many investors are shifting their focus to macro assets and commodities after a bad year for crypto.
Despite the decline in viewership, on-chain data indicates that market sentiment is beginning to stabilize.
Crypto analytics firm Santiment reveals that sentiment surrounding Bitcoin is improving. On the other hand, sentiment regarding Ethereum remains divided with no clear trend.
Optimism about a bullish market also remains strong. Venture capitalist Tim Draper emphasized that 2026 will be a big year for crypto. He predicts that Bitcoin will become a mainstream asset, trading at $250,000.
Market sentiment has the power to influence the performance of a crypto asset, making it an important factor in crypto analysis.
Learning about crypto through YouTube content is a wise step, but successful investors can conduct their own crypto analysis. Learn how to analyze crypto for beginners in the article Crypto Analysis for Beginners: Fundamental vs Technical.
